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He has since argued that Apple has “a unique stranglehold as a gatekeeper on what gets on phones”.

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What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!”įurther enraged by Cook’s comments, in 2018 Zuckerberg ordered all employees on his management team to stop using Apple iPhones and switch to Android devices. I think it’s the most ridiculous concept. Soon afterwards, Zuckerberg snapped back in an interview in Time magazine: “A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers. And you should really understand what’s happening to that data.” He also issued a now commonplace warning: “When an online service is free, you’re not the customer. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried. In an interview in 2014 he hardened his position – “I think everyone has to ask, how do companies make their money? Follow the money.

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World Review The New Statesman’s global affairs newsletter, every Monday and Friday. The Crash A weekly newsletter helping you fit together the pieces of the global economic slowdown. Select and enter your email address Morning Call Quick and essential guide to domestic and global politics from the New Statesman's politics team. The world Cook sees is the one we have – a world divided by the bullying, lies and rancour caused by ever greater connectivity but which, with luck, can be improved by technology. The world Zuckerberg imagines is one in which total connectivity will expose our common humanity and bring people together in peace.

Zuckerberg is an idealist, he imagines what should be Cook is a pragmatist, he sees only what is. Apple is valued by the market at $2.3trn, Facebook a mere $998bn.īoth men are stupendously successful but they are, philosophically and psychologically, utterly opposed. Tim Cook is CEO of Apple and is worth only $1.3bn but he is currently winning the feud and Apple’s future looks more secure than Facebook’s. Now Mark Zuckerberg, the co-founder and CEO of Facebook, is worth almost $130bn. At the same time he was handing Tim, then aged 50, the keys to the technological kingdom. In more peaceful times Steve would mentor Mark, then in his twenties, on long walks through the apricot groves of Silicon Valley. They quarrel bitterly about the world he left behind when he died in 2011. They are the feuding offspring of Steve Jobs.